Content Strategy Workshops

Getting started with content marketing

According to eMarketer, 86% of CMOs in the US have said that content marketing is their most important investment this year. Content marketing has become a buzz word that exemplifies any great go to market strategy. When we define how we want to speak to our audience, we consider what information the customer needs to adopt a product. At one time, one magazine ad for the year would suffice, with enough information for people to go into a store and buy your product. Now the digital landscape gives an opportunity to diversify your message across channels to where your customers are hanging out. While this can seem extremely overwhelming, through a simple framework of prioritisation, we have seen how focusing messaging and channels can help reduce the sales cycle.

Building a great content strategy can seemingly come with a lot of assumptions and stress. When we talk to our customers, we understand that there is 1) pressure to build all new content all of the time and 2) a belief that once you’ve created one piece of content, EVERYONE has seen it and 3) it’s not common to find time to build the initial plan so all content strategy becomes ad hoc and reactive.

Here’s where Cittadina Marketing can help! Our Founder, Margaret Sherer, guides you through a half day content strategy workshops to help marketers, marketing teams and business owners develop a six month content plan. The course goes step by step through defining success, audiences, creating a digital channel content map, understanding your sales cycle and culminates in creating a six month content plan.

“We recently had Margaret conduct a Digital workshop at our European Management Committee Meeting comprising all General Managers (GM’s) from our EMEA business. Her personal, professional and specifically tailored message on digital activities and plans was spot on.” - Budhi Chilkoti, Sales, Marketing and Digital Director EMEA & MD Central East Europe, Russia, St Gobain

Build a content plan that works for your company

We know that marketers can spend a long time on one campaign, and when it finally goes live, that marketer is sick of it and assumes that everyone has now seen it on launch. But they haven’t, which means we can make your investment stretch into multiple pieces of content spread smartly across digital channels. Marketing is a long term investment with new audiences joining at any time. Reuse your content, reshare and reinforce that investment you made to make it go further and give it the best chance for furthering the education and connection of your brand and product.

Content Strategy Workshops

To have your own bespoke Content Strategy Workshop for your marketing team, get in touch or email us at hello@cittadina.co.uk. In these sessions, we can audit what has been working, design your campaigns for the year and have an opportunity to bring your team together under one language and one vision.

Introducing Content Strategy Workshops for individual team members and marketers. Enjoy the same framework for success while being inspired by and being able to take advantage of the creativity of other attendees from other businesses. Workshops will initially take place around London with a maximum of 18 attendees. Register here and we will get in touch with the upcoming schedule.

Let’s get started creating a strategic and well planned, proactive content plan.