Digital Marketing Content Plans and Workshops
Content marketing remains not only a catchy current buzzword, but the true foundation to any go-to-market strategy. No wonder that according to eMarketer, 86% of US CMOs have said that content marketing will be their highest investment this year.
However, with the pressure of an ‘always on’ media cycle tied with other responsibilities, content can sometimes get posted in a haphazard and irregular manner. We see this all the time when customers come to us asking for the execution plan, but have not yet set the time to define the strategy. There’s added pressure to create a solid video content plan but confusion on how to weave video into your broader content plans. Additionally, in light of the affect that Covid-19 is having on our digital consumption (aka - we are online ALL day on MULTIPLE devices!) it is now even more important to have a strategic content plan.
This workshop, designed for marketers and business owners, guides through a framework to define success, study your business cycle and create a strategic go-to-market three or six month content strategy plan. Through hands on exercises, led by Cittadina Marketing’s Founder, Margaret Sherer, we will break down the decision making journey aligned to your customer turning each attendee into a content marketer. Brainstorm possible content and plans right for your company and digital marketing channels. Organise using our framework into a strategic, possible plan.
Agenda:
Introductions & Set Objectives
What is Success?
Who is your Audience?
Examine and Define your Sales Cycle and Customer Journey
Creating and Understanding our Digital Map
Content Brainstorm & Plan Creation!
Workshop attendees have the option to have a one to one follow up session with Margaret to make sure your strategy is in track and check in with any other questions.
Options to plan for all of your digital marketing channels or to focus on one like Instagram, LinkedIn, YouTube, Facebook, email or others.
“We recently had Margaret conduct a Digital workshop at our European Management Committee Meeting comprising all General Managers (GM’s) from our EMEA business. Her personal, professional and specifically tailored message on digital activities and plans was spot on. It left all our GM’s with great insight, enabling them to initiate various digital activities in their respective countries.”
Budhi Chilkoti | Sales, Marketing and Digital Director EMEA & Managing Director Central East Europe, Russia | Saint Gobain
Workshop Frameworks
Using the marketing best practices of ‘See, Think, Do, Care’ customer journey framework and ‘Help, Hub, Hero,’ campaign plan structure Margaret leads attendees on how to systematically create a focused content plan that appeals to your audience. The plan is build to recognise the different stages of the customer journey and decision making cycle. She focuses on making the most of your creative asset investments and how one ‘Hero’ piece can be curated into several pieces of content to go further with your audience and reinforce your message.
Leave with:
Clear definition of success for your online marketing campaigns
Understand your product or service’s decision making cycle
The basics of building a focused content plan
Understanding how to stretch content - you don’t need to create everything!
A potential new network of other business owners and marketers creating strategic content (for mixed workshop courses)
A three-six month Content Plan ready to execute!
Workshops are currently available for:
One company - digital marketing team. In person if socially distanced options are available.
One company - digital marketing team online via video conferencing for up to six individuals.
One to One online through video conferencing or in person if social distanced options are available.
Online through video conferencing for up to three individuals from separate businesses paid at per person.
Online self guided course - coming soon! To be the first to know when this course is available register here.
This course is for you if you are ready to put structure into your plan rather than activating at an ad hoc, last minute pace and not seeing results. We create focused marketing structure that can help bring brand awareness to your products and services through digital platforms.
Does the workshop sound good but there is one specific area you are most interested in? Get in touch and we can happily create bespoke elements or focus modules for you, your business and team.