We handle the big picture and the little details.

 
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At Cittadina, we know that Marketers are busy, strategic people, not just project managers. Yet today Marketers are spending their time in agency meetings and spending their budgets on multiple overhead costs of services they may not be using.  And while the result may be an awesome campaign, parts may not align perfectly, because each agency has received only one part of the brief. 

We work with clients to create integrated, cohesive, and creative digital marketing campaigns specifically designed for each client’s needs. Utilising our broad team of digital experts, we bring together the bespoke team needed to deliver every part of a marketing campaign from strategy through to creative, social, automation to analytics.

We take a complete view of your marketing campaigns, understanding how every part of the digital marketing plan works together to achieve your goals.

We are part of your marketing team. We are hands-on and take the load off of you, so you can spend your time on strategy and performance, not in agency meetings.

 

The Team

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Margaret Sherer

Founder & CEO

From bluechip to bootstrap. After 15+ years working in marketing for Google and Microsoft and an MBA from Cranfield School of Management, Margaret founded Cittadina in 2013 with the aim to help clients create and execute beautiful marketing campaigns led by strategy and supported with insight.

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Kris Travis

Art Director

With over 14 years of design experience for clients like Google UK, Waggener Edstrom Worldwide, and Wacom Americas, Kris translates clients’ marketing goals into creative, relevant, and impactful visual solutions through digital, print, branding, and display design.

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Richard Barton

head of quantitative research

Rich is head of the quantitative research practice at RED C. He has a particular specialism in large scale, global quantitative challenges, using primary consumer data to evaluate clients’ performance at every level, from brand and service offers to pricing and targeting. 

 
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Yomi Tejumola

Head of Marketing Automation

Yomi is a marketing strategy and data scientist specialized in machine learning and web analytics. He helps marketing leaders improve their return on investment through the collaboration of sales and marketing, driven by technology and operations.

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Gianluca Binelli

Head of Paid Media

Gianluca was at Google for 6 years working on different team within AdWords. First as Product Specialist, he then went on to manage online marketing for Google's products in EMEA. Gianluca also served as Google Capital Advisor, helping startups with their online marketing.

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Charlotte Butterworth

Head of qualitative research

Charlotte heads up qualitative techniques at RED C Research (Cittadina’s research partner), with over 20 years’ experience in the industry. Working with global media, entertainment and retail brands, Charlotte helps clients test, refine, launch and monitor their content, products and services.

 
 
 
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