Cittadina Marketing delivers high quality digital marketing campaigns and support.
We work alongside your team or completely outsourced.
Our clients work with us at every stage of the digital marketing journey. While marketing can be very technical, at Cittadina Marketing, we don’t believe that should take time away from Marketers and Business owners. We strive to support any part to all of the digital marketing journey for your business so that you can focus on your other priorities.
We begin by understanding what support you need then build the right team for your project. You aren’t paying for anybody to be on the bench so your budget can go deeper into the quality of your campaign driven by the expertise of the Cittadina Marketing team and network of specialist freelancers and boutique agencies.
Do you have a campaign running but need help to take it to the next level? Ask us how you can optimise!
Are you at the beginning of your business journey and looking for a marketing consultant to get you started? Ask us about our Marketing Mentoring services and fully globally outsourced marketing team.
“Margaret is hugely capable, diligent, organised and knowledgeable. She has her finger on the pulse of modern marketing and communications techniques and is able to advise and deliver on pretty much any aspect of content, messaging and communication. We found it easy working with Margaret. She readily understood our proposition and our challenge and was adding value from day one.”
Owen Ashby, CEO | Cognisco
The Begin Stage
Margaret is an avid believer that strategy from the beginning reaps rewards. At this stage, Margaret works as a consultant with our clients to determine the core elements of the marketing campaign or objective.
Typically, clients may begin with a content strategy workshop, marketing mentoring, or ask for support from Margaret on a freelance basis. You have an idea but you need a plan.
This is an ideal time to begin to work together if you are:
Just getting started in your business - you have the know how of your product, vision and trajectory but would like some support on how to market your business online. You are looking for an empathetic digital marketing consultant to guide you through and help form your strategy.
A marketer or business owner going after a new client persona. You need research, consideration and new messaging.
You are a marketer or a business owner who is getting serious about content marketing. You’d benefit from a half day content strategy workshop to map out your digital marketing channels, your audience personas and create a digital marketing content plan.
The Create Stage
You have a campaign and need it built! Clients come to Cittadina Marketing to create web copy and design, logos, branding identity, videos, social media content, email copy and design, digital brochures, integrated campaigns and more!
This is an ideal time to begin to work together if you are:
A Marketer or business owner that needs any digital marketing creative asset made. This can span from a logo through to a brand video.
Need brand templates or style guides for digital marketing channels or partnerships.
Exploring how your assets can be created smartly to cover multiple digital channels. Cittadina Marketing aims to maximise your investment so if you are creating one hero piece of content, with very little extra investment we can make that hero piece adapt into a consistent looking integrated campaign. One main white paper can become several blogs, social posts and email newsletters. One main video or webinar can become a FAQ on your website and social vignettes.
The Activate Stage
You have a foundation. The site has been made, the assets created, and now you need help getting it out there!
This is an ideal time to begin to work together if you are:
Looking for project management support to run a campaign. We can support one off campaigns or ongoing maintenance whether it be for a social media campaign, email campaign, integrated digital campaign, webinars or PPC.
To have a hybrid in-house and agency marketing team. Cittadina Marketing has worked with marketers and business owners to manage junior in-house marketing executives who are activating campaigns but need structure or frameworks. This is usually done by a weekly, bi-weekly or monthly meeting to keep the activation on track, and continually build out the plan.
The Optimise Stage
A benefit of digital marketing is that you should be able to track your impact at every stage of the marketing campaign. Some clients don’t have time to audit their analytics while others are now looking to mature their campaigns. Cittadina Marketing and our network of boutique agencies and expert freelancers come together at this stage to optimise your PPC, automate your emails, and do deep dive research.
Don’t know where to begin with your optimisation? Have an audit of your current marketing ecosystem or just one element like you website performance.
This is an ideal time to begin to work together if you are:
Running PPC (pay per click advertisements) but have not optimised your media spend. Perhaps you need an audit to understand and build a plan to automate and improve your PPC performance.
Sending newsletters but would like to start to move from a newsletter to an automated nurture campaign.
Looking to turn your website from a showcase page to an active leads or sales generating page. Let’s start with an analytics and SEO audit to see what’s been working and create a road map for a new site.
Trying to deepen your understanding of an existing or new customer base. We can support qualitative and quantitative research for audience insights.
Ready to invest in only the best performing marketing channels or realign your strategy but need to step back and see what has been working and what has not. We will perform an audit of your channels and match them with the goals.
Looking for an optimisation support that might not be listed here. Get in touch to see how we can help you at hello@cittadina.co.uk.
