The Business Owner to the CMO

 
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We are delighted to work with a variety of clients with an expanse of marketing needs.


Our customers fall into two camps.

 
 

The Marketing Manager

At fast growth or larger corporation, we work directly with the Marketing Manager who may specialise in one portion of a larger team of marketers. For these clients, typically, our team of experts help to build and activate a specific strategy via individual campaigns and projects.

Our team executes the marketing plans and creates process into repeatable delivery systems for efficient support for ongoing tactics. Campaigns may range from creating content marketing assets from thought leadership to individual blogs and case studies or building the infrastructure for marketing success.

Projects have included updating the connected email automation nurture plan, optimising paid media PPC, restructuring websites and creating brand videos.

We work with these clients either on individual short term or one off campaigns or for ongoing long term campaigns and marketing support.

The Business/Department Owner

The business owner’s marketing needs may start at the beginning of the marketing strategy. We’ve worked with entrepreneurs and small companies to help them create their digital marketing strategy from scratch that helps promote their early business growth and brand identity.

Our team then acts as a completely outsourced marketing team activating the strategy across marketing channels, adapting to the needs of the business.

Most relationships may start with a marketing strategy workshop to determine the goals of the business, how marketing will help those needs and the tactics the client is interested in pursuing.

Projects have included creating website maps, creating messaging for different customer groups, creating thought leadership, social media management, email copy and design and ongoing marketing support.

 

For all customers

Our aim for all of our clients is to help maximise investment. If the objective is to build an email nurture campaign, we would want to see how any assets built could be resized and repurposed for a social campaign. If a brand video is the primary investment, we might suggest how to overshoot on production days to capture other spin off videos to incorporate on other portions of your website. No written content should ever be a one off idea. We are able to help our clients audit their current store of assets and curate them into new messages and new campaigns.

How can we help? Our team of digital marketing experts are here to support your marketing needs, big or small.

All packages are bespoke to your marketing needs.

 

“The focus on the end user allowed conversations to start. We wanted to take a fresh approach to our communications with consumers. Margaret and the team at Cittadina Marketing are quick to grasp, flexible, attentive and full of ideas and interest. We were able to make a big step forward in building brand awareness and driving sales. We were delighted to have such a great agency fit on our side. Many, many thanks for your support!”

OXana yanushkovskaya, CEO & Founder  |  Pepper sq

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Clients

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