Women in Technology World Series Webinar

Upcoming Webinar

We’re really pleased to be collaborating with The Women in Technology Webinar Series to be offering a free webinar about identifying customer personas to build your strategic content plan. Women in Technology Series is bringing together global women in tech to share their insights and best practices for the community. The Series has been converted to a webinar format in light of the Covid-19 pandemic but now allows for a greater participation of attendees who may have not been able to join in person to the event series.

What makes good content?

The hour long session will cover the basics of what makes good content. Margaret will discuss how to create your ‘digital map’ - the idea that your digital properties work together and what purpose they have in your social media and online strategy. The session will also introduce the concept of ‘Help, Hub and Hero’ content and how companies can start to look to maximise their content strategy by setting their campaigns into a similar framework.

The session will take place on Tuesday the 9th of June at 11.30 BST. There will be a 45 minute presentation before Margaret will take questions from the audience.

Presented by Margaret Sherer to give a framework to your content strategy anchored in different customer personas. Stay focused and strategic through engaging content.

If you would like to go further in your content strategy, register interest here or contact us at hello@cittadina.co.uk. Also get in touch if you are interested in having Margaret speak at your webinar, event or for your periodical. She is currently sharing her best practices for a great content strategy along with how best to measure success.