Marketing Mentoring & Growth Champion Sessions with Margaret Sherer
Begin your digital marketing journey
As the world has shifted into a lock down, digital marketing is more important than ever to be able to advertise your company and products effectively in the digital ecosystem. Now is the time to focus on your planning and creating to be prepared and first when the world opens up its doors again.
Begin with a 90 minutes one-to-one marketing mentoring session with Margaret Sherer, Founder of Cittadina Marketing. If you have been delaying your marketing planning because you need to activate but just need help in structure or guidance - this is for you.
In your marketing mentoring session, we can discuss:
Audience Identification
Content Strategy - thought leadership, scheduling, pulling out the message
Sales Cycle and Customer Journey
Email Marketing
Marketing Infrastructure - How to make sure your systems are speaking to each other and your analytics is set up!
Using data for insights
Creating creative assets that are meaningful but within your budget (or other tools to use)
Video strategy
Case Studies
Thought Leadership
Establishing a testing mentality/approach
General problem solving
Customer’s have said:
“The focus on the end user allowed conversations to start. We wanted to take a fresh approach to our communications with consumers. Margaret is quick to grasp, flexible, attentive and full of ideas and interest. We were able to make a big step forward in building brand awareness and driving sales. We were delighted to have such a great agency fit on our side. Many, many thanks for your support!”
- Oxana Yanushkovskaya, Founder, Pepper Sq
"The members of the Google Digital Academy see Cittadina as an extended member of the team, and the network of brilliantly talented designers, creatives and copywriters adds brilliance to everything we do together.”
-Google Digital Academy Marketing Lead
“Margaret is hugely capable, diligent, organised and knowledgeable. She has her finger on the pulse of modern marketing and communications techniques and is able to advise and deliver on pretty much any aspect of content, messaging and communication. We found it easy working with Margaret. She readily understood our proposition and our challenge and was adding value from day one”.
-Owen Ashby, CEO, Cognisco
Ongoing Growth Champion Digital Marketing Support:
If you are looking for ongoing marketing mentoring, Margaret currently supports entrepreneurs on a weekly, bi-weekly or monthly basis. These sessions focus on the long term business goals supported by step by step plans and frameworks to guide you through the marketing needed for your business right now. Entrepreneurs and small business owners discuss their business aspirations and we create and work through targets until the next session, creating a foundation of excellent marketing practices from the beginning of your business adventure. The time is spent creating tactics and ideas and then you go away to activate the marketing activities on your own. Margaret becomes your Growth Champion and an extended member of your team, guiding you through best practices and championing you as you go. Get in touch to discuss what might work for you.
About Margaret Sherer
Margaret spent nearly a decade at Microsoft and Google (wrapped around an MBA) bringing digital marketing to life from audience identification, campaign creation, email marketing and automation, speakers bureau, market research, PPC, SEO and more. She now helps companies create strategic marketing - in a world where you can see the impact of every £ spent, there is no reason for marketing to be so confusing or haphazard.
When not working with clients, Margaret is a guest lecturer at Cranfield, University of Greenwich and Westminster Business School. She sits on the Employers Advisory board at University of Westminster and is a member of the f:entrepreneur #ialso100 2020 list. In her spare time, she enjoys travel, good food, good laughs and championing women to achieve their goals.
FAQ: Have questions about the digital marketing mentoring session (s)? Here are a few answers that may help:
How can I make the most of the session (s)?
Consider the current marketing problems or blocks you are having. Do you need a second pair of eyes and ears to break through? This is the time to focus on your company strengths and opportunities. Maybe you have lost sight of what that is so come with an open mind ready to help your company marketing succeed.
I'd like to have a mentoring session but 90 minutes sounds too much time and or money.
That's fine! Email hello@cittadina.co.uk to schedule the right amount of time for you and your business.
Is there preparation needed for this session?
Yes! To make the most of your time and investment, consider the key areas you need help in your marketing or relating your marketing to your business goals. We can try to get through as much as possible in the time. You can also send a bit of background information beforehand about your business, your goals and if there are any pieces of analytics you would like Margaret to review (*this needs to be a quick glance activity though as could incur extra time charges if requiring a deep dive of analytical review).
Email hello@cittadina.co.uk to get started!