The Importance of PR
Cittadina offers clients the ability to increase their reach and gain third-party validation through our extensive PR, Media & Comms offerings. While PR can seem a luxury, it can often be the fastest way of increasing credibility for fast growing companies.
Media relations can play a pivotal role in your broader marketing strategy, acting as a vital link between businesses and the industry community, including key decision-makers. By fostering key relationships with sector relevant journalists, bloggers, influencers, and promotional teams, businesses can secure regular, relevant press coverage that enhances brand presence and opens new opportunities.
Cittadina Marketing specialises in PR and media relations, ensuring clients’ stories reach the right audiences. Led by media veteran, Sarah Sawrey-Cookson, get in touch for a chat or to learn more.
“Cittadina delivered outstanding work with impressive speed and professionalism. They were incredibly adaptive to our needs, making seamless adjustments to every article based on our feedback. Their strong network of connections significantly amplified our message, helping it reach a broader and more engaged audience. We couldn’t be happier with their service”
Milan Vucicevic, Head of sales | Myaffiliates
Why Prioritise Media Relations for Your Brand?
Boost Brand Visibility
Effective media relations amplify an organisation's visibility. By engaging with media outlets, businesses can feature prominently in news articles and features, as well as social media, reaching large relevant audiences.
Establish Credibility
Positive press coverage builds trust, especially for new or lesser-known entities. Endorsements from respected journalists can bolster reputations and influence industry perceptions.
Create Excitement
Media attention generates anticipation, whether it’s a launch, partner announcement, award win or a supplier's breakthrough product.
Shape Perceptions
Managing brand perception, especially during crises, relies heavily on consistent, tailored media engagement. Strategic storytelling reinforces desired messaging and minimises reputational risks.
Collaboration with media and influencers helps cultivate a sense of community within the industry, strengthening connections with audiences and peers alike.
Foster Community Engagement
Benefits of Connected PR & Marketing Messaging
A unified communication strategy reinforces key messages across all channels, enhancing impact. Consistent narratives in press releases, social media, interviews, and ads build a recognisable and trusted brand identity, helping businesses influence industry perceptions effectively.
PR is essential for successful communication. By controlling the narrative and securing impactful press coverage, businesses can unlock significant opportunities. Tailored, newsworthy stories are vital in a crowded media landscape.
With over 25 years in media relations, Sarah Sawrey-Cookson is a highly experienced PR and communications director known for delivering powerful, results-driven strategies. London agency-trained, she has worked globally, securing high-impact media coverage and aligning PR efforts seamlessly with business objectives.
Her portfolio spans global campaigns with high-profile brands, tech start-ups, and government initiatives. Notable achievements include leading PR across 26 countries for Get Safe Online, securing UK Foreign Office funding, and delivering high-profile crisis communications. She has driven global campaigns with Save Wild Tigers, supported tech start-ups in achieving aggressive growth, and won ‘PR Person of the Year’ at the Pure Beauty Industry Awards.
Sarah’s expertise extends to high-stakes media relations, strategic corporate positioning, and mentorship. She is currently a mentor for the UK-Gulf Women in Cybersecurity Fellowship and actively collaborates with global clients, including HSBC, Barclays, and the UK Foreign Office.
A trusted PR strategist with a proven track record, Sarah brings a results-driven, collaborative approach to every campaign, ensuring brands cut through the noise and achieve lasting impact.
